Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc. com . As a Senior UX Researcher, Consumer Product, you will lead research that helps shape Reddit’s core consumer experiences. You will study how people discover, consume, participate in, and contribute to communities across Reddit, uncovering the motivations, behaviors, barriers, and opportunities that influence meaningful engagement. In this role, you will partner closely with product, design, engineering, data science, and other cross-functional teams to identify user needs, inform product strategy, and guide high-impact product decisions. Your work will help teams better understand how people experience Reddit today and where there are opportunities to make the platform more useful, engaging, and welcoming. The ideal candidate is a senior product researcher with strong qualitative expertise, mixed-methods fluency, and a track record of influencing product direction in complex consumer product areas. You should be comfortable leading foundational and evaluative research, connecting insights to product and behavioral signals, and translating ambiguous user needs into clear, actionable recommendations. Responsibilities - Lead high-impact foundational, generative, and evaluative research that informs strategy for Reddit’s consumer product experiences. - Investigate user behaviors, motivations, and needs across key discovery, consumption, engagement, and contribution experiences.
- Design and execute rigorous qualitative research, including interviews, usability studies, concept testing, diary studies, and other methods appropriate to the product question. - Integrate qualitative insights with quantitative signals, behavioral data, surveys, experimentation, and product metrics to develop a holistic understanding of user behavior. - Partner closely with product, design, engineering, data science, and other cross-functional teams to shape roadmaps, identify opportunities, and influence product direction. - Communicate research findings through clear narratives, actionable recommendations, and compelling storytelling tailored to cross-functional partners and leadership audiences. - Proactively identify research opportunities across a broad product area and help teams connect user insights to product impact. Required Qualifications - Master’s degree, Ph. D. , or equivalent experience in Human-Computer Interaction, Psychology, Behavioral Science, Sociology, Cognitive Science, Statistics, Computer Science, or a related field. - 6+ years of experience conducting consumer-focused UX research, preferably as an embedded researcher on a product team. - Deep expertise in qualitative research methods and strong judgment about when to apply different methods across the product development lifecycle. - Fluency with mixed-methods research, including the ability to connect qualitative insights with quantitative data, product metrics, survey findings, or experimentation results. - Demonstrated experience influencing product strategy and driving product or user experience impact through research. - Strong product sense, including comfort working with engagement metrics, experimentation, tradeoffs, and ambiguous product questions. - Excellent communication and storytelling skills, with the ability to synthesize complex findings into clear recommendations for cross-functional and leadership audiences. - Ability to work independently, manage multiple priorities, and adapt as product and business needs evolve.
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